Search Engine Essentials

Creating a sound platform for your website marketing team

There is a place for your company reserved by the search engines that you may not know about. Here are just a few:

Your website analytics is also an important part of your web marketing strategy. See Back Office Geeks services on Analytics.

 

The “Business” sites are a place to register your business in the new “yellow pages”, the search engine directories. The original yellow pages sites still exist, but their influence is waning.

 

The “Webmaster” sites show business owners the real statistics regarding where they showed up in searches, the keywords used for that search, and how many times searchers click on their entry. These statistics are only available through the “Webmaster” websites.

 

There are many more of these sites like Yelp, Yahoo, Ask, yellow pages sites, and perhaps directories in your industry, that collect names and addresses.

Back Office Geeks can help you take control of these places and use them to your advantage. Give us a call, even if you just have questions.

6 Important Components That Should Be Part of Your Website

6 Important Components That Should Be Part of Your Website

When we talk to new customers about building a new website, the discussion is primarily centered around the look, feel, and content, as it should be. But if the site is going to be effective, there are some other important yet unseen aspects of the site that need to...

Regional East Bay Law Firm

Regional East Bay Law Firm

This law firm is in a very competitive space in the area – family law. The partner needed to create a website that could be engaging to customers referred to them as well as attractive to search engines.Once a potential customer has found their website, the firm needs...

Masonry Supply Company

Masonry Supply Company

Brickyard Building Materials had an outdated, 90's style website. Back Office Geeks updated their website that catapulted them to the top search position for over a hundred industry search terms. They also had an outdated IT infrastructure. Working with their primary...

Retail Store

Retail Store

Concord Feed is a fun place to shop. You get that old time feel when you walk in the door. They carry top quality brand pet foods and supplies, but it's also one of the only places you can buy food and supplies for horses, livestock, chickens, small animals, and on....

7 Ways to Get Control of Your Online Company Assets

7 Ways to Get Control of Your Online Company Assets

It's a typical practice to entrust your website, ecommerce site, blog, and social media pages to a person or firm.  They know the technology.  Let them drive. But that backfires when a disgruntled employee or a disgruntled contractor decides to withhold information...

What is a website, really?

What is a website, really?

The first thing you are going to say is, who would ask such a stupid question.  As an owner of a company that purports to build websites for people, I have a particular interest in your understanding of what goes into making a website. Of course, not all businesses...

What do we mean when we refer to Web Presence?

What do we mean when we refer to Web Presence?

Have you ever Googled yourself and found a number of references about you on different websites. Perhaps you see a Yellowpages or Yelp listing that you didn't know about. Surprising, huh? Web presence is the sum total of all of the pages on the Internet that talk...

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