AnalyticsKnowing what's going on with your website
Analytics is the collection, reporting and analysis of data collected regarding the visitors to your website. The definition has lately grown to include “big data”, but we refer only to website data.
Companies that leverage the web for new customers want to know how their website engages their users, including:
- Where they are located
- How long they stayed on the site and what pages they visited
- If they purchased anything (ecommerce)
- What was their age and gender
In the end, you are better able to answer the question, “Did my website investment pay off?”.
Back Office Geeks can help you answer that question. Call us.