Get more than just a website.
It's your website, social media, marketing ads, and more. It's called Web Presence, and here is what you need:- An effective website, optimized for search engines
- A fully responsive design, appropriate for any device, including smartphones
- Built-in safeguards to protect you from hackers
- Integration with your social media or email strategy
- When possible, connections to your accounting or ERP system
- Superior analytics reports to track your online success
- World-class support by Back Office Geeks
Foundation of a Website
A website doesn’t need to be complex, just attractive to your target audience and search engines.
Our past post on the elements that constitute a website addresses the content side of a website.
Underneath the words, pictures, media, links, and website apps are important features of a website that your visitors may not be aware of. Here are some of those features:
Speed
A speedy, responsive website will please both visitors and search engines. Your choice of host is important as well as optimizing your website for speed.
Analytics
Knowing how your website performs in the wild is important. There are lots of Analytics Solutions, but the most important
Backups
You will need backups to protect yourself from hacks or errors on the site. If you intend to update the site regularly, backups are paramount to your continued success. Backup solutions have to be easily available and installable in the event that you need them.
Security
There are lots of ways to mitigate attacks on the website, including:
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- Firewalling some visitors
- Adding in software to protect a number of aspects of a site
- Preventing access to some areas of your hosting space
- Hardening and updating the server on a regular basis
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Search Engine Essentials
Search Engine Essentials are service additions that help search engines see your website and your business. They include:
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- XML Sitemaps so that the search engine crawlers have a map of what you want them to find
- Connections to search engine business directories – Google MyBusiness and Bing Webmaster Tools
- Connections to Google Search Console and Bing Places for Business
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SEO Tools
Tracking how well you’ve incorporated Search Engine Optimization (SEO) strategies in your website can be done manually, but there are several tools available to evaluate your website for SEO.
Available features and services
Speedy, cloud based hosting services
Your website will be hosted on a responsive, cloud based server which ensures the fastest page load times for your customers.
Depending on the needs of your organization and the type of website you want, we can help you move to the hosting solution that suits you best.
Professional website management services
We’ll take care of your website as if it was our own. Our security measures will protect it from hackers and downtime, and our backups will guarantee that you don’t lose data.
We can be your webmaster, or simply make the changes that you need. High ranking websites should change over time. We know that.
All the features and reporting that you need
We will include all of the bells, whistles, and reporting that you need to engage your customer. Analytics can show just how good or bad your website performs. What you do with that knowledge is up to you.
Complex website needs? We can probably help you.
Our team has lots of expertise in many web technologies, including
- Mobile applications
- Ecommerce websites
- CMS software like Joomla and Drupal
- Custom websites using your choice of framework
Resource Articles
6 Important Components That Should Be Part of Your Website
When we talk to new customers about building a new website, the discussion is primarily centered around the look, feel, and content, as it should be. But if the site is going to be effective, there are some other important yet unseen aspects of the site that need to...
Regional East Bay Law Firm
This law firm is in a very competitive space in the area – family law. The partner needed to create a website that could be engaging to customers referred to them as well as attractive to search engines.Once a potential customer has found their website, the firm needs...
Masonry Supply Company
Brickyard Building Materials had an outdated, 90's style website. Back Office Geeks updated their website that catapulted them to the top search position for over a hundred industry search terms. They also had an outdated IT infrastructure. Working with their primary...
Retail Store
Concord Feed is a fun place to shop. You get that old time feel when you walk in the door. They carry top quality brand pet foods and supplies, but it's also one of the only places you can buy food and supplies for horses, livestock, chickens, small animals, and on....
Before you pop the champagne, make sure that increase in website traffic is real
Your website is being visited by ghosts, and Google is frantically fighting to keep them at bay. If you have Google Analytics, you have a chance to find out what I'm talking about here. Google measures traffic to your website in a number of ways. The sum total of...
7 Ways to Get Control of Your Online Company Assets
It's a typical practice to entrust your website, ecommerce site, blog, and social media pages to a person or firm. They know the technology. Let them drive. But that backfires when a disgruntled employee or a disgruntled contractor decides to withhold information...
6 Ways to Build a Website
This is an old school website, built with HTML and perhaps some Javascript, this type of website is usually custom crafted by a website designer. They likely use website building tools like Adobe Dreamweaver, and, if they are truly crafting your website from scratch,...
What is a website, really?
The first thing you are going to say is, who would ask such a stupid question. As an owner of a company that purports to build websites for people, I have a particular interest in your understanding of what goes into making a website. Of course, not all businesses...
What do we mean when we refer to Web Presence?
Have you ever Googled yourself and found a number of references about you on different websites. Perhaps you see a Yellowpages or Yelp listing that you didn't know about. Surprising, huh? Web presence is the sum total of all of the pages on the Internet that talk...
Links to Search Engine Local Directories
These local directories are free. Google My Business Bing Places for Business LinkedIn Yelp Mapquest
Basic
Your design / template - Our services- Wordpress site
- Hosting for 1 year
- Security
- Backup
- Google Analytics
Basic + Design
We provide a custom, responsive design- Wordpress site
- Hosting for 1 year
- Security
- Backup
- Google Analytics
- Local page creation / consultation
- Social media creation / consultation
- Custom design